DFP Audience Fundamentals Answer
DFP Audience Fundamentals Answer
1) What is the primary purpose of DFP Audience
2) What is an Audience segment
3) Where can 1st Party data come from?
4) Which the following are configurable as the Behavior Setting for a 1st Party segment? (select all that apply)
5) How does a visitor become a member of a 1st Party segment?
6) Where does the data from a 3rd Party segment come from?
7) Which of the following best describes how DFP bills for using segments?
8) A line item targets three segments via OR relationships: Sports Enthusiasts OR Females OR People in their 20's Which of the following types of users can see the ad? (select all that apply)
9) What can you check in the Audience Explorer? (select all that apply)
10) How do you check the available or potential impressions for an Audience segment? (select all that apply)
11) What kind of cookie data is used to add a user to a DFP Audience segment?A)
12) In lieu of cookies, DFP Audience can also leverage which identifiers? (select all that apply)
1) What is the primary purpose of DFP Audience
A) Segment report by demographic dataAnswer: B)
B) Target ads to users based on their interests, demographic, or hobbies
C) Better track impressions to limit discrepencies with thirs parties
D) Replace DFP cookies with Audience IDs, PPIDs, and IDFAs
2) What is an Audience segment
A) A visitor's complete interest, demographic, or hobbies profileAnswer: C)
B) A set of ad tags that you put on your web pages to indentify visitors
C) A list of cookies that identify visitor's based on their identifiers
D) A catalog of user interests, demographics, or hobbies you pay DFP to use
3) Where can 1st Party data come from?
A) Visitor behavior on your sitesAnswer: A)
B) Conversion data from DFP Spotlight
C) Google Analytics
D) DoubleClick Campaign Manager (formally DoubleClick for Advertisers)
4) Which the following are configurable as the Behavior Setting for a 1st Party segment? (select all that apply)
A) InventoryAnswer: A,C)
B) Geography
C) Custom Criteria
D) Device
5) How does a visitor become a member of a 1st Party segment?
A) They need to opt-in to the specific segmentAnswer: C)
B) Google will automatically assign them based on their Google+ profile
C) They need to meet the membership criteria you configure in DFP Audience
D) You buy the data from data providers which then pay the visitors
6) Where does the data from a 3rd Party segment come from?
A) Your batch uploaded cookiesAnswer: B)
B) A 3rd Party data provider
C) Other DoubleClick products like Campaign Manager and Bid Manager
D) A 3rd Party tag vendor
7) Which of the following best describes how DFP bills for using segments?
A) DFP bills for all segments in a line item's targeting criteriaAnswer: D)
B) DFP only bills for the most expensive segment
C) DFP only bills for the least expensive segment
D) DFP bills only for the segments that are used to deliver the line item to each visitor
8) A line item targets three segments via OR relationships: Sports Enthusiasts OR Females OR People in their 20's Which of the following types of users can see the ad? (select all that apply)
A) Male sports enthusiastsAnswer:
B) People in their 20's
C) Men in their 30's
D) Sports enthusiasts not in their 20's
E) Sports enthusiasts in their 20's
9) What can you check in the Audience Explorer? (select all that apply)
A) Which line items are targeting which segmentsAnswer: A,C)
B) How many billable impressions a segment has delivered in the past 30 days
C) How many members are currently in each segment
D) How many clicks were attributed to each segment in the past 30 days
10) How do you check the available or potential impressions for an Audience segment? (select all that apply)
A) In the Audience segments section of the Inventory tabAnswer: B,D)
B) In the same way that you do for Custom Criteria
C) In the Query Tool
D) In the Audience Explorer
11) What kind of cookie data is used to add a user to a DFP Audience segment?A)
A users Google account ID numberAnswer: C)
B) A hashed username and password for a website
C) A string of arbitrary text characters
D) A web browsers unique ID for your login
12) In lieu of cookies, DFP Audience can also leverage which identifiers? (select all that apply)
A) Android ID'sAnswer: A,B,D)
B) IDFA's
C) DoubleClick ID's
D) PPID's
E) Google Analytics ID's
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