Dynamic Creative Badge Certification Answer
Dynamic Creative Badge Certification Exam
1) A Dynamic Creative in the Studio Web UI has two workflows called 'Dynamic Content" and "Creative to preview your ads.
a) TrueAnswer : a)
b) False
2) Which line of code shows the proper syntax for accessing the profile for the field "Headline" in your Dynamic Creative?
a) enabler.Profile[aHeadlineAnswer : b)
b) dynamicContent.Profile[0]-Headline
c) dynamicContent.getValueAsHtml('Headline", 'Default text");
d) dynamicContent.Profile.Headline
3) Use drag-and-drop to Indicate the order in which the following must occur in your creative code.
a) Initialize the Enabler.Answer : a,b,c
b) Paste in the code from Step 4"Generate Code
c) Write code that "connects"the dynamic data with elements in your creative.
4) If you add or remove dynamic fields from a published profile, you must update the code in your HTML5 files.
a) TrueAnswer : a)
b) False
5) What three data types are available in the profile field values for a Basic Dynamic creative?
a) Text, Url, and ImageAnswer : c)
b) Text, Number, and Image
c) Text, Whole Number, and Image
d) Float, String, and Binary
6) When you preview a Dynamic Creative in theCreatives"Web UI workflow, the ad will display the default values from which source?
a) The profile values in a XML file.Answer : d)
b) The published profile.
c) The draft profile.
d) The generated code pasted into the HTMLS files.
7) To make changes to a published profile, which do you create first?
a) DraftAnswer : a)
b) New profile
c) New campaign
d) New creative
8) The first time you create a Dynamic Creative for an advertiser, what must you do first?
a) Enable the advertiser for dynamic content.Answer : a)
b) Create a new profile.
c) Generate the JavaScript setup code for the advertiser.
d) Upload an HTML file containing the Dynamic Content component/class.
9) A reporting dimension_______
a) replaces standard Rich Media metrics.Answer : d)
b) is an additional profile field that can only be used for reporting purposes.
c) is required before you can publish a profile.
d) is a dynamic field that you have selected to provide additional reporting granularity.
10) By default, you receive reporting on performance for the first three fields in your profile.
a) TrueAnswer : b)
b) False
11) After you publish a Dynamic profile for the first time, you should return to the "Creative" Web UI workflow to publish your creative to QA.
a) TrueAnswer : a)
b) False
12) Before publishing your Dynamic profile, which step in the Studio Web UI 'Creative° tab should you avoid?
a) Step 1: Add a new creativeAnswer : d)
b) Step 4: Preview
c) Step 3: Edit custom events
d) Step 5: Publish your creative to QA
13) If one of the dynamic items in your creative has an image URL, which data type should you use for the profile field?
a) ImageAnswer : b)
b) Whole Number
c) URL
d) Text
14) Fill In the blank below:
Dynamic Basic profile values are limited to ____ characters.
Please note the missing number is exact
Answer :
15) You can call the Dynamic Content feed before the Studio Enabler Is Initialized.
a) TrueAnswer : b)
b) False
16) In a Dynamic Creative feed, what is the best practice for targeting users in different DMA5 with the same content?
a) Create a unique row with the content for each attribute value In the feed.Answer : b)
b) Include all eligible attribute values targeted in a single cell separated by a comma.
c) The content for each attribute must be unique and targeting multiple attributes with the same content is not possible.
17) Geo-targeting by postal code is only available in US.
a) TrueAnswer : b)
b) False
18) What is the best practice for previewing geo-targeted Dynamic Creative?
a) Geo-targeted Dynamic Creative should be previewed via a live tag using an IP address spoofing tool such as Charles.Answer : b)
b) Geo-targeted Dynamic Creative should be previewed via Step 5 of DoubleClick Studio.
c) Geo-targeted Dynamic Creative should be previewed via a live tag by users in various locations.
19) For geo-targeted campaigns, does the creative code need to test for user's location?
a) The creative code does not need to test for the user's location because this is done on the back end, by the dynamic ad server.Answer : a)
b) The creative code must test for the user's geo in order to make sure that the appropriate dynamic content is served in a geo-targeted campaign.
c) Both the creative code and the dynamic ad server must test for the user's location. If the same location is selected by both, geo-targeted Dynamic Creative is served.
20) When setting up DCM ID Filtering strategy in Studio, one must set field type to DCM/DCM data type and uncheck filterable in Step #2 of Studio.
a) TrueAnswer : b)
b) False
21) What does the ad serving domain look like when you generate ad Dynamic Creative tags from DCM ?
a) creative-ad.doubleclick.netAnswer : b)
b) ad.doubleclick.net
c) ad-dynamic.doubleclick.net
d) dynamic-feed.doubleclick.net
22) Advertiser's DCM Network does not need to be enabled for Dynamic Creative prior to enabling Campaign for Dynamic Creative.
a) TrueAnswer : b)
b) False
23) Advertiser's DCM Network does not need to be enabled for Dynamic Creative prior to enabling Campaign for Dynamic Creative.
a) TrueAnswer : b)
b) False
24) All of the follaving are feature limitations of Dynamic Creative, EXCEPT:
a) Mobile adsAnswer :
b) Geo-targeting
c) Keyword targeting
d) Delivery goals for impressions or clicks
25) Dynamic Creative supports whole numbers only.
a) True
b) False
Answer : b)
26) Which DynarnA Creative features are supported for mastheads?
a) Scheduled rules
b) Geo-targeting
c) All of these features
d) Key-value pairs
27) In the dynamic feed, there is an elemem called TTA.containing a column landingnagel of data type Nazit ud!What Is wrong with the following code?
var url:Stdng = dynamicContent cta[0].1andingPage
a) landingOage.' should be followed by ..Url" .Answer : a)
b) landingPage. should be followed by ':exitUrr
c) Nothing
d) It should be data type 'text' in the feed instead
28) After pasting the dynamic code from the Studio workflow Into your HTML5 files, will you ever want to modify it as you continue to develop the creative,
a) No, you shouldn't touch it.Answer : b)
b) Yes, to try different sample values from the feed to see how they will display.
c) Yes, to change the element names.
d) Only if the profile ID changes.
29) At runtime, if you were to use a debugging tool to check the url sent into the ad from a column In the feed that has a data type of 'Image urt. you should see the same oil as you see in the feed.
a) TrueAnswer : b)
b) False
30) If you add the Dynamic Creative code from Step 4 Into your creative so that it runs before the Enabler is Initialized, your Dynamic Creative will still work as expected.
a) True
b) False
Answer : b)
31) What values does a Dynamic Creative use when you test it locally?
31) What values does a Dynamic Creative use when you test it locally?
a) Dynamic values from the published profile.
b) Development values listed in the Enabler component.
c) Dynamic values from the draft profile.
d) Development values listed in the setup code.
Answer : d)
32) You need to add code In your creative to display the dynamic data.
33) If the value for your profile field Is 1.2, which data type should you use ?
34) In a Dynamic Creative feed, if there is no match for the existing targeting rules In the feed, the default row is eligible to serve on every impression.
35) Which elements can be dynamically selected based on a DCM Attribute?
37) All of the following are feature limitations of Dynamic Creative% EXCEPT:
38) Which is NOT a supported data type for Dynamic Creative?
39) You have a column of dynamic clickth rough uric In the feed. The column name IstlIckthrough."What is the correct code to add to your creative?
40) Occasionally, depending on the dynamic strategy used you may need to reference multiple Instances of a dynamic element; for example: dynamicContentFlIghtIOL dynamIcContent.FlIghtEll, etc.
32) You need to add code In your creative to display the dynamic data.
a) TrueAnswer : a)
b) False
33) If the value for your profile field Is 1.2, which data type should you use ?
a) TextAnswer : a)
b) Image
c) Floating Number
d) Whole Number
34) In a Dynamic Creative feed, if there is no match for the existing targeting rules In the feed, the default row is eligible to serve on every impression.
a) TrueAnswer : a)
b) False
35) Which elements can be dynamically selected based on a DCM Attribute?
a) Text
b) Image
c) Exit URL
d) All of the above
Answer : d)
36) Dynamic Creative campaigns are compatible with 3rd party billing and planning tools.
a) True
b) False
Answer : a)
37) All of the following are feature limitations of Dynamic Creative% EXCEPT:
a) Geo-targetingAnswer : a)
b) Delivery goals for impressions or clicks
c) Mobile ads
d) Keyword targeting
38) Which is NOT a supported data type for Dynamic Creative?
a) User IDAnswer : a)
b) Whole Number
c) Image URL
d) Text
39) You have a column of dynamic clickth rough uric In the feed. The column name IstlIckthrough."What is the correct code to add to your creative?
a) Enabler.exItOyerrlderMyExIt10", dynamIcContent.MyFeecinclickthrough.UrliAnswer : a)
b) Enabler.exItrMybilavi deyDynamIcContent.MyFeedIaclIckthrough.Urli
c) EnabletexitOyerrldeeMyExitID'i deyDynamIcContent.MyFeed(01.clickthrough.Urli
d) EnablenexItrMyExitlLYi dynamIcContent.MyFeedlaclickthrough.Urli
40) Occasionally, depending on the dynamic strategy used you may need to reference multiple Instances of a dynamic element; for example: dynamicContentFlIghtIOL dynamIcContent.FlIghtEll, etc.
a) TrueAnswer : a)
b) False
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