DoubleClick AdX Buyer Fundamentals Exam Answer
DoubleClick AdX Buyer Fundamentals Exam Answer
1) DoubleClick Ad Exchange supports both Sellers and Buyers?
2) How can buyers buy inventory on Ad X?
3) Which type of ad is available on AdX?
4) What are the fundamental reasons to buy on AdX?
5) Which of the following buyers are on AdX?
6) DoubleClick AdX holds an auction.
7) AdX inventory does not include inventory from the Google Display Network (GDN)?
A) True
B) False
Answer : B)
8) An AdX account structure is as follows:
9) When do you need to declare a technology vendor?
10) In the Devices section, the enhanced campaign is set to show on all devices by default.
11) Which of the following is a targeting option?
12) To review performance reports by placement, click on the display networks tab.
13) What options are possible for audience targeting?
14) Campaign daily budget will always spend exactly that amount per day.
15) The Publisher Settings File is a list of exclusions set by AdX sellers that will block bids from winning the auction for their inventory.
16) A buyer can buy from both the UI and RTB.
17) An RTB buyer sends the following to AdX:
18) The response time/latency is as follows:
19) A real-time bidder is software that responds to bid requests at the moment ad inventory becomes available, making decisions about the suitability and value of the inventory and sending a bid to compete in the auction.
20) A bid response includes the following:
21) The Creative REST API allows you to submit a creative for pre-approval so that your campaign can start serving on time.
22) RTB buyers do need to access the UI and create an initial UI pre-targeting campaign.
23) A deal ID is not generated until both the buyer and seller accept a preferred deal or private auction.
24) A Preferred Deal may be created:
25) A buyer can offer a seller a private auction.
26) A user can enable email alerts to be sent when they have a Preferred Deal/Private Auction waiting for approval. This can be set:
27) A deal passes its end date and both the buyer and seller wish to extend the deal. What needs to happen to accomplish this?
28) A deal is set between a seller and Buyer A on behalf of Advertiser A. If Buyer A bids below the fixed price for Advertiser A, can Buyer A bid on behalf of another advertiser?
29) A seller can offer a specific slice of inventory to multiple buyers at differing min CPM's via a private auction.
30) A buyer can bid below a preferred deal's fixed price and still win the impression in the open auction.
Ad Exchange Overview
1) DoubleClick Ad Exchange supports both Sellers and Buyers?
A) TrueAnswer : A)
B) False
2) How can buyers buy inventory on Ad X?
A) Call an AdX Account ManagerAnswer : D)
B) AdX User interface (UI)
C) Real-Time Bidding (RTB)
D) AdX User Interface (UI) and Real-Time Bidding (RTB)
3) Which type of ad is available on AdX?
A) Text adAnswer : D)
B) Wap mobile ad
C) Display and Mobile ads
D) Display, Mobile Web, Mobile App and Video ads.
4) What are the fundamental reasons to buy on AdX?
A) Data, reach and technologyAnswer : A) (Not Sure)
B) Reach, technology and keywords
C) Data, CPA buys and technology
D) Reach, technology and text ads
5) Which of the following buyers are on AdX?
A) Demand-Side PlatformsAnswer : D)
B) Trading Desks
C) Ad Networks
D) All of the above
6) DoubleClick AdX holds an auction.
A) TrueAnswer : A)
B) False
7) AdX inventory does not include inventory from the Google Display Network (GDN)?
A) True
B) False
Answer : B)
Campaing Management
8) An AdX account structure is as follows:
A) Account Ad Group, Campaign, Targeting & CreativesAnswer : B) (Not Sure)
B) Account Campaign, Ad Group, Targeting & Creatives
C) Account Targeting & Creatives, Ad Group, Campaign
D) Account Campaign, Targeting & Creatives, Ad Group
9) When do you need to declare a technology vendor?
A) When the vendor is certified and on the help center non-declarable vendor listAnswer : B)
B) When the vendor is certified and on the help center declarable vendor list
C) When the vendor is uncertified but approved
C D) When the vendor is uncertified and not approved
10) In the Devices section, the enhanced campaign is set to show on all devices by default.
A) TrueAnswer : A)
B) False
11) Which of the following is a targeting option?
A) Placements, topics and accountAnswer :
B) Account, placements and audience buying
C) Placements, topics and audience buying
D) Account, placements and geography
12) To review performance reports by placement, click on the display networks tab.
A) TrueAnswer : A)
B) False
13) What options are possible for audience targeting?
A) Remarketing or segment lists from DFA or DFPAnswer : D)
B) Third party data from data partners
C) Custom combination
D) All of the above
14) Campaign daily budget will always spend exactly that amount per day.
A) TrueAnswer : B)
B) False
Real-Time Bidding
15) The Publisher Settings File is a list of exclusions set by AdX sellers that will block bids from winning the auction for their inventory.
A) TrueAnswer : A)
B) False
16) A buyer can buy from both the UI and RTB.
A) TrueAnswer : A)
B) False
17) An RTB buyer sends the following to AdX:
A) ImpressionAnswer : C)
B) Bid request
C) Bid response
D) Present
18) The response time/latency is as follows:
A) network time + think time, within 100msAnswer : A)
B) think time, within 120ms
C) network time, within 100ms
D) think time + inventory request time, within 120ms
19) A real-time bidder is software that responds to bid requests at the moment ad inventory becomes available, making decisions about the suitability and value of the inventory and sending a bid to compete in the auction.
A) TrueAnswer : A)
B) False
20) A bid response includes the following:
A) Impression and ad tagAnswer : a) (Not Sure)
B) Ad tag and bid
C) Impression and bid
D) Ad tag, bid and impression
21) The Creative REST API allows you to submit a creative for pre-approval so that your campaign can start serving on time.
A) TrueAnswer : A)
B) False
22) RTB buyers do need to access the UI and create an initial UI pre-targeting campaign.
A) TrueAnswer : A)
B) False
Programmatic Buying
23) A deal ID is not generated until both the buyer and seller accept a preferred deal or private auction.
A) TrueAnswer : A)
B) False
24) A Preferred Deal may be created:
A) By the seller in the Deals UIAnswer : c) (Not Sure)
B) By the buyer in the Deals UI
C) Either the buyer or the seller in the Deals UI
D) None of the above
25) A buyer can offer a seller a private auction.
A) TrueAnswer : B)
B) False
26) A user can enable email alerts to be sent when they have a Preferred Deal/Private Auction waiting for approval. This can be set:
A) In the Settings tab of the Deals UIAnswer : A)
B) Via the Deals API
C) by requesting your AdX Account Team set it for you
D) all of the above
27) A deal passes its end date and both the buyer and seller wish to extend the deal. What needs to happen to accomplish this?
A) The buyer must set a new end date.Answer : C) (Not Sure)
B) The seller must set a new end date.
C) Either the buyer or seller must create a new deal.
D) None of the above.
28) A deal is set between a seller and Buyer A on behalf of Advertiser A. If Buyer A bids below the fixed price for Advertiser A, can Buyer A bid on behalf of another advertiser?
A) TrueAnswer : A)
B) False
29) A seller can offer a specific slice of inventory to multiple buyers at differing min CPM's via a private auction.
A) TrueAnswer : A)
B) False
30) A buyer can bid below a preferred deal's fixed price and still win the impression in the open auction.
A) TrueAnswer : A)
B) False
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