Google Analytics Premium Fundamentals
Complete Google Analytics Premium Fundamentals
If you’re new to Google Analytics Premium, then Google Analytics Premium Fundamentals is your first step toward becoming an expert. With this eLearning course, you get easy access to online training right from your desk.
In Google Analytics Premium Fundamentals, you’ll learn how Google Analytics works, learn about Premium features, and get an overview of Google Analytics reports. You’ll also learn:
Account structure and administration
How to see audience characteristics and referral sources
How to analyze user behavior
How to increase conversion rates
How to analyze and customize your data
1.) Google Analytics Audience reporting helps you analyze which countries visitors are coming from, the devices they’re using to visit your site, as well as insights into user loyalty and engagement.
A) TRUE
B) FALSE
2.) Which is the correct list of Google Analytics dimensions?
A) Full Referrer, Tax, Operating System, Keyword
B) Language, Java Support, Ecommerce Conversion Rate, Network Domain
C) Product, Currency Code, Page Load Time, Hostname
D) Network, Full Referrer, Destination URL, Social Source
3.) If you have a kiosk in a physical retail location and want to track user interactions, how would you pass the tracking data using Google Analytics?
A) Classic Google Analytics
B) Universal Analytics with Google Analytics SDK for iOS
C) Universal Analytics with Google Analytics SDKs for iOS and Android
D) Universal Analytics with the Measurement Protocol
4.) Google Analytics only tracks direct visits (users who typed in your website URL directly into their browser), referrals (users that came to your site via another site), organic traffic (users who performed a search and clicked on a search result from a search engine) and sessions from AdWords ad clicks.
A) TRUE
B) FALSE
5.) If there’s a grey message on top of your report or a field in your data table labeled “(other)”, you are viewing sampled data. As Premium clients have access to Unsampled Reporting, what’s the process for accessing this for a sampled report?
A) Export > Unsampled Report. Navigate to Customization tab > Unsampled Reports and wait for status to change from “pending” to “completed”.
B) Export > Email > Unsampled Report. Wait for unsampled report to arrive in your email inbox.
C) Export > CSV. The downloaded CSV will be unsampled.
D) Customization > Custom Reports > Overview
6.) A bounce is defined as a single pageview session.
A) TRUE
B) FALSE
7.) Complete the sentence: Event tracking can be used to…
A) … create custom reports
B) … monitor for significant changes in your website traffic
C) … measure how users interact with the content on your site, e.g. button clicks and file downloads
D) … tag an email campaign you are about to run
8.) Google Analytics users with “read & analyze” access to a view cannot create advanced segments in that view.
A) TRUE
B) FALSE
9.) What’s the correct hierarchy of these Google Analytics entities?
A) Account > Property > View
B) Property > Account > View
C) Property > View > Account
D) Account > View > Property
10.) Within a 30-day period, a user first visits your website from an organic search result, then from a banner ad on a website. Finally, the user clicks on a paid search ad and completes a sign up form on your site that you track as a Goal conversion in Google Analytics. Which of the following statements are true about how this user’s activity will be reported?
A) The social media ad will get all the credit for the conversion because it was the first source that brought the user to your site.
B) In the All Traffic report, only the paid search ad will get credit for the conversion. The social media ad and the banner ad will be given credit in the Multi-Channel Funnels reports as “assisting interactions.”
C) In the All Traffic report, all three traffic sources will get credit for the conversion.
D) In the All Traffic report, only the paid search ad will get credit for the conversion.
11.) You’ve been asked to find opportunities to increase the number of users who complete a five-step order placing process on your site. Which of the following analyses would be most useful for your investigation?
A) Using the All Traffic report to identify which traffic sources have the highest conversion rate.
B) Using the Landing Pages report to identify which landing pages have the highest conversion rate.
C) Using the All Pages report to identify which pages have the most page views.
D) Using the Goal Flow report to identify which of the five steps has the highest drop-off rate.
12.) Which two things need to be enabled in a user’s browser, so Google Analytics can track their visit?
A) JavaScript and CSS
B) JavaScript and cookies
C) HTML and CSS
D) All of the above
13.) Choose the best ending for this sentence: Acquisition reports allow your to…
A) …segment your sessions by acquisition traffic source e.g. channel, campaign or keyword.
B) …view session by traffic source information against session duration and number of pageviews
C) …identify conversion patterns by viewing your traffic sources by goal and ecommerce related metrics.
D) …perform all of the above analysis.
14.) How many dimensions can you add to an Explorer-type custom report and a Flat-type custom report?
A) Explorer: up to 5 dimensions, Flat-table: up to 2 dimensions
B) Explorer: up to 5 dimensions, Flat-table up to 5 dimensions
C) Explorer: up to 2 dimensions, Flat-table up to 5 dimensions
D) Explorer: up to 10 dimensions, Flat-table up to 10 dimensions
15.) If you had an Ecommerce website, how would you set up Ecommerce tracking in Google Analytics to track which products your users are purchasing, what quantity is being bought, and how much revenue is being generated from these transactions?
A) Enable Ecommerce tracking in the Admin section of the Google Analytics UI.
B) Ecommerce is automatically set up.
C) Configure and implement the Google Analytics Ecommerce tracking code on your checkout completion page.
D) Configure and implement the Google Analytics Ecommerce tracking code on your checkout completion page and Enable Ecommerce tracking in the Admin section of the Google Analytics UI.
16.) The Behavior Reports in Google Analytics are designed to provide insights into the success of websites by measuring the number of conversions.
A) TRUE
B) FALSE
17.) To check whether a page on your site has Google Analytics tracking on it, you can view the page source code and search for the first three characters from your account number i.e. “UA-”
A) True
B) True, unless you are using a Tag Management solution.
C) True, unless you are using Universal Analytics.
D) False
18.) By default, a user’s session ends when they close their browser window.
A) TRUE
B) FALSE
19.) Your key performance indicators can be set up as Google Analytics goals via the Admin section. How many goals can someone with view edit access create per view?
A) 10
B) 15
C) 20
D) 25
20.) For Premium clients, Sampling in the Google Analytics Interface is triggered at 250k sessions.
A) TRUE
B) FALSE
If you’re new to Google Analytics Premium, then Google Analytics Premium Fundamentals is your first step toward becoming an expert. With this eLearning course, you get easy access to online training right from your desk.
In Google Analytics Premium Fundamentals, you’ll learn how Google Analytics works, learn about Premium features, and get an overview of Google Analytics reports. You’ll also learn:
Account structure and administration
How to see audience characteristics and referral sources
How to analyze user behavior
How to increase conversion rates
How to analyze and customize your data
1.) Google Analytics Audience reporting helps you analyze which countries visitors are coming from, the devices they’re using to visit your site, as well as insights into user loyalty and engagement.
A) TRUE
B) FALSE
2.) Which is the correct list of Google Analytics dimensions?
A) Full Referrer, Tax, Operating System, Keyword
B) Language, Java Support, Ecommerce Conversion Rate, Network Domain
C) Product, Currency Code, Page Load Time, Hostname
D) Network, Full Referrer, Destination URL, Social Source
3.) If you have a kiosk in a physical retail location and want to track user interactions, how would you pass the tracking data using Google Analytics?
A) Classic Google Analytics
B) Universal Analytics with Google Analytics SDK for iOS
C) Universal Analytics with Google Analytics SDKs for iOS and Android
D) Universal Analytics with the Measurement Protocol
4.) Google Analytics only tracks direct visits (users who typed in your website URL directly into their browser), referrals (users that came to your site via another site), organic traffic (users who performed a search and clicked on a search result from a search engine) and sessions from AdWords ad clicks.
A) TRUE
B) FALSE
5.) If there’s a grey message on top of your report or a field in your data table labeled “(other)”, you are viewing sampled data. As Premium clients have access to Unsampled Reporting, what’s the process for accessing this for a sampled report?
A) Export > Unsampled Report. Navigate to Customization tab > Unsampled Reports and wait for status to change from “pending” to “completed”.
B) Export > Email > Unsampled Report. Wait for unsampled report to arrive in your email inbox.
C) Export > CSV. The downloaded CSV will be unsampled.
D) Customization > Custom Reports > Overview
6.) A bounce is defined as a single pageview session.
A) TRUE
B) FALSE
7.) Complete the sentence: Event tracking can be used to…
A) … create custom reports
B) … monitor for significant changes in your website traffic
C) … measure how users interact with the content on your site, e.g. button clicks and file downloads
D) … tag an email campaign you are about to run
8.) Google Analytics users with “read & analyze” access to a view cannot create advanced segments in that view.
A) TRUE
B) FALSE
9.) What’s the correct hierarchy of these Google Analytics entities?
A) Account > Property > View
B) Property > Account > View
C) Property > View > Account
D) Account > View > Property
10.) Within a 30-day period, a user first visits your website from an organic search result, then from a banner ad on a website. Finally, the user clicks on a paid search ad and completes a sign up form on your site that you track as a Goal conversion in Google Analytics. Which of the following statements are true about how this user’s activity will be reported?
A) The social media ad will get all the credit for the conversion because it was the first source that brought the user to your site.
B) In the All Traffic report, only the paid search ad will get credit for the conversion. The social media ad and the banner ad will be given credit in the Multi-Channel Funnels reports as “assisting interactions.”
C) In the All Traffic report, all three traffic sources will get credit for the conversion.
D) In the All Traffic report, only the paid search ad will get credit for the conversion.
11.) You’ve been asked to find opportunities to increase the number of users who complete a five-step order placing process on your site. Which of the following analyses would be most useful for your investigation?
A) Using the All Traffic report to identify which traffic sources have the highest conversion rate.
B) Using the Landing Pages report to identify which landing pages have the highest conversion rate.
C) Using the All Pages report to identify which pages have the most page views.
D) Using the Goal Flow report to identify which of the five steps has the highest drop-off rate.
12.) Which two things need to be enabled in a user’s browser, so Google Analytics can track their visit?
A) JavaScript and CSS
B) JavaScript and cookies
C) HTML and CSS
D) All of the above
13.) Choose the best ending for this sentence: Acquisition reports allow your to…
A) …segment your sessions by acquisition traffic source e.g. channel, campaign or keyword.
B) …view session by traffic source information against session duration and number of pageviews
C) …identify conversion patterns by viewing your traffic sources by goal and ecommerce related metrics.
D) …perform all of the above analysis.
14.) How many dimensions can you add to an Explorer-type custom report and a Flat-type custom report?
A) Explorer: up to 5 dimensions, Flat-table: up to 2 dimensions
B) Explorer: up to 5 dimensions, Flat-table up to 5 dimensions
C) Explorer: up to 2 dimensions, Flat-table up to 5 dimensions
D) Explorer: up to 10 dimensions, Flat-table up to 10 dimensions
15.) If you had an Ecommerce website, how would you set up Ecommerce tracking in Google Analytics to track which products your users are purchasing, what quantity is being bought, and how much revenue is being generated from these transactions?
A) Enable Ecommerce tracking in the Admin section of the Google Analytics UI.
B) Ecommerce is automatically set up.
C) Configure and implement the Google Analytics Ecommerce tracking code on your checkout completion page.
D) Configure and implement the Google Analytics Ecommerce tracking code on your checkout completion page and Enable Ecommerce tracking in the Admin section of the Google Analytics UI.
16.) The Behavior Reports in Google Analytics are designed to provide insights into the success of websites by measuring the number of conversions.
A) TRUE
B) FALSE
17.) To check whether a page on your site has Google Analytics tracking on it, you can view the page source code and search for the first three characters from your account number i.e. “UA-”
A) True
B) True, unless you are using a Tag Management solution.
C) True, unless you are using Universal Analytics.
D) False
18.) By default, a user’s session ends when they close their browser window.
A) TRUE
B) FALSE
19.) Your key performance indicators can be set up as Google Analytics goals via the Admin section. How many goals can someone with view edit access create per view?
A) 10
B) 15
C) 20
D) 25
20.) For Premium clients, Sampling in the Google Analytics Interface is triggered at 250k sessions.
A) TRUE
B) FALSE
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