Google Ads Fundamentals Assessment

Google Ads Fundamentals Assessment (Question and Answer)

Question 1 of 65
When building a keyword list for a Display Network campaign, you should do which of the following:

1. include keywords that are related to the websites your customers visit
2. only include exact match keywords
3. only use Keyword Planner to identify new keywords
4. use agressive targeting to identify new keywords

to get all correct answer 3.99 usd.

Question 2 of 65
Your client's campaign is consistently meeting its average daily budget. What should you do to maximize your client's budget throughout all hours of the day?

1. Lower the daily budget amount
2. Pause the campaign to stop showing ads and accruing costs
3. Change the ad delivery method from "Accelerated" to "Standard"
4. Increase the maximum cost–per–click (CPC) bid

Question 3 of 65
How should an advertiser with stores in both India and Germany set up an Google Ads account to target users in these different locations?

1. Create two separate campaigns, each targeting one of these locations.
2. None of the above. Google Ads can't target users in specific locations.
3. Create two separate accounts, one for each of these locations.
4. Create two separate ad groups, each targeting one of these locations.

Question 4 of 65
Which ad extension would you use for an advertiser who has a chain of local restaurants?

1. Sitelink extensions
2. Seller ratings
3. Location extensions
4. Promotion extensions

Question 5 of 65
How are rich media ads different from other ad formats?

1. They are displayed on the Search Network
2. They are a type of text ad
3. They are ads with animation or other types of motion
4. They are static image ads

Question 6 of 65
A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?

1. Generic terms about running and running shoes
2. Generic terms about different types of women's shoes
3. Specific terms about the benefits of running
4. Specific terms about the shoe brand and model your client is selling

uestion 7 of 65
Which two bidding strategies can boost brand awareness and recognition? (Choose 2)
Select All Correct Responses

1. Cost-per-thousand viewable impressions (vCPM)
2. Cost-per-acquisition (CPA)
3. Cost-per-click (CPC)
4. Cost-per-view (CPV)

Question 8 of 65
Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

1. A page with information on instrument rentals and a contact form
2. His homepage, with links to instrument sales, rentals, and music lessons
3. A page with information on music lessons and a contact form
4. A page with a wide selection of instruments for sale

Question 9 of 65
What happens as a result of a search campaign consistently meeting its daily budget?

1. Fewer sites targeted at once
2. Missed potential ad impressions
3. Higher average cost–per–clicks (CPCs)
4. Accelerated ad delivery

Question 10 of 65
A standard Google Ads text ad is made up of:

1. a display URL and description text
2. headline text and description text
3. headline text, a display URL, and description text
4. headline text, an image, and description text

Question 11 of 65
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

1. A call-to-action like "Visit our gym now"
2. A call-to-action like "Sign up for a free trial"
3. A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
4. A promotion like "20% off fitness classes

Question 12 of 65
An advertiser wants to display a text ad that includes extra details like the business's location and phone number. Which ad format should the advertiser use?

1. Image ads
2. Ads with extensions
3. Shopping ads
4. Video ads

Question 13 of 65
Why would an advertiser use sitelinks?

1. To showcase customer reviews with high-quality survey data
2. To give customers quick access to multiple pages of an advertiser's website
3. To show a link that sends people to the app store or starts downloading an app
4. To let customers click a button to call the business

Question 14 of 65
An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from Google Ads, what can you do to start maximizing results for profit?

1. Test only one version of your ad text
2. Lower the cost-per-click (CPC) bids and increase the budget
3. Test different cost-per-click (CPC) bids
4. Delete keywords that are generating the most clicks

Question 15 of 65
Anne–Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

1. How many times her ads have been viewed and clicked on
2. Number of clicks on her ads and revenue they generated
3. Costs to produce her purses and revenue generated from her ads
4. Number of clicks on her ads and costs to produce her purses

Question 16 of 65
When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?

1. Add the terms as exact match keywords
2. Add the terms as negative keywords
3. Add the terms as phrase match keywords
4. Add the terms as keywords

Question 17 of 65
Each campaign in your Google Ads account should have a single:

1. maximum cost–per–click (max. CPC) bid
2. business goal
3. ad group
4. landing page

Question 18 of 65
Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

1. Google Ads policies can keep disapproved ads and websites out of organic search results
2. Google Ads policies can help keep ad costs low and affordable for advertisers
3. Google Ads policies can help web users distinguish between ads and search results
4. Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users

Question 19 of 65
Which is a benefit of advertising online with Google Ads?

1. Advertisers can choose how much they spend and only pay when someone clicks their ad
2. Advertisers can pay to always show their ad above the organic search results
3. Advertisers pay the same amount every time someone clicks their ad
4. Advertisers can have ads automatically translated into different languages

Question 20 of 65
Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

1. Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
2. Online campaigns generate clicks, whereas other channels generate exposure.
3. Budgets for online campaigns can only be set once annually and require a fixed commitment.
4. Budgets cannot be applied to online campaigns due to constant changes in traffic.

Question 21 of 65
You sell autographed sports memorabilia and want to reach people interested in sports. What's one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

1. It lets people who see your ad get directions to your store on Google Maps
2. It encourages people using mobile devices to install your app
3. It directs people to your online store to purchase your products
4. It allows you to show your ad on app categories that you choose

Question 22 of 65
Negative keywords can help advertisers better target their ads by:

1. reducing their campaign's daily budget recommendations
2. reducing the number of irrelevant clicks
3. increasing the number of relevant Display Network placements
4. raising the average position of their ads

Question 23 of 65
In order to appeal to customers on mobile devices, it's important to:

1. Send users to a video–based landing page
2. Avoid using ad extensions
3. Include your phone number as your display URL
4. Send users to a mobile–friendly landing page

Question 24 of 65
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

1. create multiple ads for each keyword
2. create a different ad for each keyword
3. only create one ad that's relevant to all keywords
4. create ads that are relevant to all keywords

Question 25 of 65
When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

1. Your keyword list would be disapproved based on Google's advertising policies
2. Google Ads only shows an ad for keywords with proper spelling and plural forms
3. Broad match only includes the exact words and phrases a user searches for
4. Google Ads can automatically include these variations for you

Question 26 of 65
When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

1. Cost-per-thousand impressions (CPM)
2. Maximize Clicks
3. Cost-per-acquisition (CPA)
4. Manual cost-per-click (CPC

Question 27 of 65
Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

1. Use enhanced cost–per–click (ECPC) to increase bids that are likely to result in conversions from mobile devices
2. Use target search page location to help get your client's ads to the top of mobile search page results
3. Set a mobile bid adjustment to increase bids for searches on mobile devices
4. Set a mobile bid adjustment to decrease bids for searches on computers and tablets

Question 28 of 65
Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

1. cost-per-click (CPC) goals to raise your bid when a conversion is more likely
2. cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
3. cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
4. cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely

Question 29 of 65
You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

1. creating ads that link to a generic landing page
2. All of the listed answers
3. creating high–quality ads and landing pages
4. creating ads that include terms or phrases people are searching for

Question 30 of 65
When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:

1. the same amount as the revenue generated by your product
2. based on how much your product is worth
3. 50% of how much your product is worth
4. the same amount as the profit generated by your product

Question 31 of 65
You can use Keyword Planner to identify:

1. the number of negative keywords you should add
2. the amount of traffic potential keywords might get
3. webpages where your ad can appear based on your keywords
4. which text ads are performing best based on your keywords

Question 32 of 65
You would advise a client that's launching a new product line to advertise on the Display Network because she can:

1. use text ads that encourage people to call her business
2. use text ads that encourage people to visit her website
3. reach people who are interested in similar products
4. reach people who are searching for her products

Question 33 of 65
Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

1. Reach and frequency data
2. Cost–per–thousand–impressions (CPM) bidding
3. Call extensions
4. Placement targeting

Question 34 of 65
Maria noticed last month that her ad often showed up beside a competitor's ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

1. Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.
2. Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.
3. Use the Search terms report to see the terms people were searching for when her ad was shown.
4. Track the clicks and clickthrough rate (CTR) of her ad campaign.

Question 35 of 65
How much are you charged for a click on your Google Ads ad?

1. You're charged the full amount you bid.
2. You're charged $0.01 for every click.
3. You're charged only the minimum amount needed to maintain your ad's position.
4. You're charged 10 cents more than the next highest bid.

Question 36 of 65
Paige's Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

1. Bundle similar keywords together in one ad group based on common themes.
2. Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
3. Use negative keywords for terms that are related to pets and animals.
4. Use general keywords to reach a specific audience.

Question 37 of 65
Data shows that the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's Display Network campaign based on your research?

1. Set up a remarketing list to show ads to women who have previously visited your client's website
2. Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
3. Use frequency capping to limit the number of times men ages 40 to 65 see your client's ads
4. Add demographic and age targeting to show ads to people in this audience

Question 38 of 65
Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

1. Copy or move items between ad groups and campaigns
2. Undo and redo multiple changes while editing his campaigns
3. Manage, edit, and view multiple accounts at the same time
4. Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign

Question 39 of 65
Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

1. Cost-per-click (CPC)
2. Cost-per-view (CPV)
3. Cost-per-acquisition (CPA)
4. Cost-per-thousand-impressions (CPM)

Question 40 of 65
What's one benefit of creating multiple ad groups?

1. You can target specific ad groups into various Google networks
2. You can set different budgets for each ad group
3. You can break up keywords and ads into related themes
4. You can pause specific keywords if they're not performing well

Question 41 of 65
Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

1. Use a location bid adjustment to increase bids for customers in Tokyo
2. Create a separate ad group to target ads and bids for Tokyo
3. Refine where your ads show by adding the keyword "Tokyo"
4. Use the user location report to understand if people who click your ads are located in Tokyo

Question 42 of 65
Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:

1. shows you which ads lead to customer actions that have value for your business
2. automatically gives you personal details about the people who convert
3. measures trends relating to the search terms people have used before seeing your ad
4. focuses on getting customers to complete an online purchase

Question 43 of 65
Why should you link your client’s Google Ads account to Search Console?

1. See how your ads performed when triggered by actual searches
2. See if people reach your client’s website via ads or organic search results
3. See which campaigns have the biggest changes in clicks, costs, and conversions
4. See how often your ads rank higher in search results than those of other advertisers participating in the same auction

Question 44 of 65
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
Select All Correct Responses

1. Clickthrough rate (CTR)
2. Search terms
3. Impressions
4. Clicks

Question 45 of 65
An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

1. Shopping ads can only show on pre-roll video ads on YouTube
2. Shopping Ads can only appear on Google.com
3. Shopping Ads can only appear on retail websites.
4. Shopping ads can appear on Google Search partner websites like YouTube

Question 46 of 65
Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

1. Clicks
2. Clickthrough rate (CTR)
3. Conversion rate
4. Impressions

Question 47 of 65
You signed 3 new clients, each with an existing Google Ads account. What's the best way to manage these accounts?

1. Consolidate the 3 accounts into a new Google Ads account you create
2. Use your clients’ sign–in information to access and manage the accounts
3. Pause your clients’ campaigns and recreate them in your Google Ads manager account
4. Link the client accounts to your Google Ads manager account

Question 48 of 65
What is the Google Network?

1. A network of partner websites that will show your ad.
2. The term that embodies all of the places where your ad can appear.
3. A network of hardware devices, including chromebooks and android phones where your ad can appear.
4. The collective term for Google's professional support staff that can answer your Google Ads questions 24/7.

Question 49 of 65
On the Display Network, your ad is eligible to show on a webpage if your:

1. landing page matches that webpage's content
2. keywords match that webpage's content
3. website matches that webpage's content
4. ad text matches that webpage's content

Question 50 of 65
What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

1. Use a balanced combination of broad-, exact-, and phrase-matched keywords
2. Increase the daily budget and add text ads with clear call-to-actions like "Buy now"
3. Add affinity audiences targeting people interested in green living and beauty
4. Target large metropolitan areas where people are more likely to encounter her product

Question 51 of 65
In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).
Select All Correct Responses

1. The ad's position on the page
2. The design of the ad, including font and color
3. Whether or not the ad actually shows
4. How quickly your landing page will load once a user clicks on the ad

Question 52 of 65
Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?

1. App promotion ads
2. Image ads
3. Sitelink extensions
4. Shopping ads

Question 53 of 65
Which statistic indicates how often a click has led to a conversion?

1. Clickthrough rate (CTR)
2. Cost-per-thousand impressions (CPM)
3. Conversion rate
4. Cost–per–conversion

Question 54 of 65
What value is used to determine whether your ad will show on a page and, if so, the ad's position?

1. Ad Score
2. Quality Factor
3. Quality Score
4. Ad Rank

Question 55 of 65
Julian wants to reach potential customers based on the type of device they're using, but he doesn't know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

1. Segment his campaign statistics by device
2. Create multiple campaigns that target different devices, and monitor the results
3. Create multiple ad groups that target different devices, and monitor the results
4. Set up an experiment to test which device he should target

Question 56 of 65
Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

1. Placements
2. Topics
3. Keywords
4. Remarketing

Question 57 of 65
Why might you use the “Search Network campaigns with Display opt-in” campaign type?

1. Your video ads can run on the Search Network
2. You can use one budget to advertise on the Search Network and Display Network
3. You can pick the exact websites where you want your ad to show
4. Your ads only show on the first page of search results

Question 58 of 65
You would choose to advertise on the Search Network if you wanted to:

1. choose from a range of ad formats, like video and image ads
2. reach customers browsing websites related to your business
3. reach customers while they’re searching for your products or services
4. choose the types of websites where you want your ads to show

Question 59 of 65
Which targeting option can help you reach people who've previously visited your website?

1. Device targeting
2. Demographic targeting
3. Remarketing
4. Interest category targeting

Question 60 of 65
An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

1. Delete the keyword and add a synonym of the keyword to the campaign
2. Modify the ad associated with that keyword to direct to a highly-relevant landing page
3. Delete the keyword and use Keyword Planner to find more relevant keywords
4. Set an ad group bid adjustment of +20% for that keyword

Question 61 of 65
Your ad can show to a potential customers when your targeted language matches:

1. the customer's browser setting
2. the customer's operating system language
3. the customer's Google interface language setting
4. the language of websites a user visits most often

Question 62 of 65
Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don't live in France. What would be an effective way to target this client's customers?

1. Create a campaign targeting Paris and languages other than French
2. Create a campaign with ads and keywords written in French
3. Create a keyword list with the exact match keyword “Paris” and negative keyword "France"
4. Create a campaign targeting French and regions other than Paris

Question 63 of 65
Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?

1. Remarketing
2. Dynamic Search Ads
3. Conversion tracking
4. Ecommerce tracking

Question 64 of 65
Which targeting option should an advertiser use when trying to reach 25-30 year old males?

1. Interest category targeting
2. Demographic targeting
3. Keyword targeting
4. Contextual targeting

Question 65 of 65
Sally's Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

1. Location targeting
2. Placement targeting
3. Intuitive targeting
4. Topic targeting

Question 66 of 65

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

1. Increase the cost–per–click (CPC) bid for low–performing keywords
2. Broaden the list of keywords to reach more potential customers
3. Increase the average daily budget for the campaign
4. Make sure the landing page is closely related to the ad

Question 67 of 65

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

1. Keyword targeting
2. Audience targeting
3. Device targeting
4. Location targeting

Question 68 of 65

Your client wants to improve her ad position. What would you recommend?

1. Improve Quality Score and decrease bid amount
2. Make the ad headline longer and more descriptive
3. Improve the ad quality and increase bid amount

Question 69 of 65

When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

1. Use the same headline and description as other advertisers
2. Information about Italian food in the description
3. Include call–to–actions, such as "Find the nearest location"
4. An exclamation point in the display URL

Question 70 of 65

When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

1. Maximize clicks
2. Enhanced cost-per-click (CPC)
3. Target return on ad spend (ROAS)
4. Target search page location

Question 71 of 65

Mary's campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

1. Change the ad delivery method from "Standard" to "Accelerated"
2. Segment her campaign performance by time of day
3. Change the ad delivery method from "Accelerated" to "Standard"
4. Increase her daily budget

Question 72 of 65

Higher Quality Scores typically result in:

1. lower costs only
2. higher costs and better ad positions
3. better ad positions only
4. lower costs and better ad positions

Question 73 of 65

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

1. The Quality Score of the keyword
2. The average profit per conversion
3. The bids of the next closest advertiser
4. The profit derived from a paid click

uestion 74 of 65

Anne–Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

1. Costs to produce her purses and revenue generated from her ads
2. Number of clicks on her ads and costs to produce her purses
3. Number of clicks on her ads and revenue they generated
4. How many times her ads have been viewed and clicked on

Question 75 of 65

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

1. Make sure all of these search terms are included as keywords, regardless of relevance
2. Add sitelinks to your ads to make them even more prominent
3. Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
4. Add search terms that are not leading to many clicks as negative keywords

Question 76 of 65

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

1. Target return on ad spend (ROAS)
2. Target search page location
3. Mobile bid adjustments
4. Target cost-per-acquisition (CPA)

Question 77 of 65

Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

1. “Shopping”
2. “Display Network”
3. “Search Network”
4. "Search Network with Display Opt-in”

Question 78 of 65

How can you see if people are searching for your client's services during the early morning and evening hours?

1. Monitor reach and frequency data
2. Run a Search terms report
3. Segment performance statistics by time
4. Run a keyword diagnosis

Question 79 of 65

Let's say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

1. $2.50
2. $5
3. $10
4. $25

Question 80 of 65

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

1. She can use mobile app extensions to reach users in apps
2. Google's Search Network will help her target people who are more likely to download her app
3. Google’s Display Network includes many mobile apps where she could show her ad
4. She can use keywords like "mobile app" to target people who are more likely to download her app

Question 81 of 65

What's a benefit of having multiple ads in an ad group?

1. Ads are only eligible to show ad extensions if there's more than one ad in that ad group
2. Ads are only eligible to show at the top of the page if there's more than one ad in that ad group
3. When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often
4. Google Ads will automatically match each ad to the keywords it's most relevant to

Question 82 of 65

A conversion is:

1. By definition when someone makes a purchase after clicking on your ad
2. Any interaction with your ad that can be measured, like watching a video for a certain length of time
3. An action defined as valuable to your business that someone takes after clicking on your ad
4. When someone reaches your landing page after clicking your ad or video

Question 83 of 65

What report can help you identify opportunities to improve your keywords and ads?

1. Time segmentation report
2. Search terms report
3. Auction insights report
4. Paid & organic report

Question 84 of 65

If you'd like your ads to show on certain sites across the Internet, you can add these websites as:

1. Placements
2. Audiences
3. Keywords
4. Topics

Question 85 of 65

Which client would you advise to use radius targeting?

1. Christopher, who wants to promote his new product in select cities
2. Mabel, who wants to exclude her ads from certain cities
3. Denise, whose service can reach customers within 30 miles
4. Luis, whose e–commerce business delivers nationwide

Question 86 of 65

Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?

1. Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
2. Create one account for Susan's Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
3. Create an account for each product Susan's Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
4. Create one account for Susan's sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.

Question 87 of 65

You can use audience targeting to show your ads to:

1. specific groups of people, based on their location
2. specific websites, based on specific interests
3. groups of websites, based on specific interests
4. specific groups of people, based on their interests

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